‘The Marvels’ Tracking for $75M-$80M Domestic Debut in Latest Test of Box Office Superhero Fatigue

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Female-frontedIn the next test of movie office superhero weariness, The Marvels is expected to open in the $75 million to $80 million range. It debuts on November 10.

The 33rd entry in the Marvel Cinematic Universe is a sequel to Captain Marvel, a 2019 film starring Brie Larson that grossed $153.4 million in North America before inflation. The Marvels’ tracking ranges greatly depending on the research firm; NRG believes it is worth $72 million to $88 million, while The Quorum believes it is worth $80 million to $90 million.

The superhero picture is notable for having three female leads. It was also directed by Nia DaCosta, who is the first Black woman and the youngest director of a Marvel Studios film.

The last Marvel Studios film to fail to gross $70 million or more was Ant-Man in 2015 ($57.2 million). The bulk of MCU films (25 of them) have grossed $100 million or more domestically, with eight films grossing $150 million or more.

Marvels

Credit – Disney/Marvel

After Dune: Part II’s Nov. 2 release date was canceled due to the continuing actor strike and the related prohibition on stars performing any promotion, exhibitors are putting added pressure on The Marvels to perform well. Marvel Studios and Disney chose to maintain The Marvels on its original release date, hoping that the strike would finish in time for the cast to do press.

There’s also the issue of superhero fatigue. DC has been rocked the worst, with The Flash flopping this summer after opening to $55 million in the United States. Marvel’s Guardians of the Galaxy Vol. 3 was a notable exception to any tiredness. The threequel opened at $106 million in the United States and went on to gross $845.6 million worldwide, trailing only the second film ($863.7 million).

Larson is joined in the new film by Iman Vellani, the breakout actress of the Disney+ series Ms. Marvel, and Teyonah Parris, who plays Monica Rambeau, the grown-up version of Captain Marvel. WandaVision, which included The Marvels author Megan McDonnell among its writers, was the actor’s Marvel debut.

The Marvels sees the heroes linked in an awkward way: whenever one of them uses their talents, they switch locations with one another, as suggested in Ms. Marvel’s season finale last year.

The Marvels also stars Gary Lewis, Park Seo-joon, Zenobia Shroff, Mohan Kapur, and Saagar Shaikh.

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